Using a mix of visual and written content, juxtaposition and
design, McLuhan communicates itself in an experiential way. Everything inside
the covers works toward conveying the current situation of media and the
viewer, their roles and how they interact. The purpose of his writing is to
convey how the conventional boundaries between content and its mode of
expression has recently and rapidly degraded. He takes this as a starting point
to show how the information we take in forms the way that we comprehend and
interpret the world around us. These innovations in communication have become
an unconscious filter through which we interact with the things around us, so
much so that we are coaxed into following the rhythms established by the mainstream
media.
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