Inside the White
Cube is an analysis and critique of everything we take for granted about the
way art is presented and experienced in the modern day. Brian O'Doherty
recounts the recent history of how the space evolved and how modern art itself
has become so entwined with the space it's shown in that it is often
self-referential. The context of the artwork in large part formulates the way
it is received by the viewer and must be taken into account when considering its
meaning. Gallery spaces are eternal, immaculate, elevated to the point of
holiness, which has functioned to retain the art’s status as “other even when
the work itself is indistinguishable from the contents of the viewer’s everyday
life.
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